How to Pick the Perfect Slogan for Your Company

With all the details that businesses need to worry about — from marketing to budgets to following up on leads — coming up with a compelling slogan is often an afterthought. That’s unfortunate, as a good slogan can make a big impact on your company. Think of the most memorable brands: McDonald’s “I’m Loving It,” Nike’s “Just Do It” and even the New York Times’ “All the News Tha ...Read the full article