New ways to be there and be useful for mobile shoppers

by Rob Newton
It comes as little surprise to many of us, but mobile’s share of online retail purchases continues to grow. In 2016, 34% of online retail purchases in the US happen on mobile.1 And it’s not just the purchases themselves. It’s the explosion of ‘I-need-some-ideas,’ ‘which-one’s-best?’ and ‘I-want-to-buy-it’ micro-moments happening on Google that lead to those purchases.Read the full article