Reporting is Content Marketing: From Data Dump to Engaged Clients

by Nathan T. Baker
After helping hundreds of marketing agencies with their reporting processes, I’ve seen a recurring theme. Reporting isn’t too fun. It’s as fun as taxes. It’s as fun as spreadsheets. It’s as fun as data entry. But there’s a danger in this thinking. Done right, reporting isn’t just a mundane task. It’s an extremely powerful marketing strategy.Read the full article

Reporting is Content Marketing

Nathan T. Baker, content marketing specialist at Raven, shares how to take your reporting from data dump to engaged clients. Reports are not simply information or a tedious task. When done right, they are a form of content marketing. They are an educational tool that develops trust, and ultimately more profitable business relationships. Content marketing AND reporting are both long term strategies for winning and keeping clients by using timely and relevant content.