Too much of a good thing? The weird truth about social proof.

I put a tremendous amount of work into my latest book The Content Code. It’s my best book, arguably my best life’s work, so I am very proud of the fact that it has won some awards and impacted a lot of people. It also has nearly 100 five-star reviews on Amazon. One reviewer recently wrote … “I didn’t trust the fact that this book had all those five-star reviews.Read the full article