What the FT has learned redesigning its site in the public eye

by Lucia Moses
Most publishers design their sites in secret, then pull back the curtain for a big reveal. But the Financial Times is taking an altogether different approach. Subscription revenue is core to the FT’s business model — paid-for content accounts for more than half of the revenue — and the publisher has been pushing time-based ads where advertisers are charged based on how long an ...Read the full article