Email provider Bluecore, UGC platform Olapic team up to use consumers’ photos in marketing emails

User-created photos, from the Olapic web site Email marketing took another step toward becoming an outlet for user-generated content (UGC) this week, as personalized email provider Bluecore and UGC collection and management platform Olapic announced they were teaming up. Olapic Senior Director for Partner Marketing Meryl Serouya described a typical use case.Read the full article