Five Reasons Predictive Marketing Software Should Be Your New BFF

Let me paint a picture for you. It's the year 2000. You're the CEO of a marketing firm. You receive a knock at the door. You let the bright-eyed, optimistic Google AdWords salesperson into your office. You listen skeptically as he explains the value of "keyword-rich content" and advises you regarding which specific keywords you should purchase.Read the full article