How one company used call intelligence to connect clicks to conversations

by Amber Tiffany, Sr. Content Marketing Manager, Invoca Marketers love to throw around the term omnichannel, but if we’re being honest, don’t we really mean omniDIGITAL? How many of us are actually including offline interactions and data when we talk about omnichannel marketing? Cvent is a company that understands the unique intersection online and offline interactions.Read the full article