How The Washingtonian grew homepage traffic by 18 percent

by Lucia Moses
With their traffic increasingly coming from search and social, publishers are feeling freer to take risks with the homepage. So when the Washingtonian redesigned its site in January, it went all in, replacing its old-school homepage with a simplified, newsfeed-like one. What happened caught them off guard: Four months later, unique visitors to the homepage jumped 18 percent, w ...Read the full article