How to interpret scrollmaps for A/B testing

Reading Time: 6 minutes Do you remember when people used to buy full music albums? Like, the good ‘ol days of records, cassette tapes and CDs? The days before iTunes made it easy to be a one-off consumer, obsessed with the next, delicious single? Well… your web page is your hit album. When you created it, you probably envisioned it in its entirety, as the sum of its parts.Read the full article