Inside Tough Mudder’s content strategy

by Tanya Dua
Turns out that scaling 10-foot walls and leaping over fire pits has mass appeal. Just ask Tough Mudder, the endurance race brand that has amassed a cult-like following and emerged as a global brand. Tough Mudder’s appeal lies in the fact that it has made endurance events accessible to everyone. The teamwork that its courses foster is the very opposite of the solitary nature of ...Read the full article

Tougher Together | Tough Mudder

We train together, we get hyped together, we get dirty together, we make memories together, WE ARE tougher together #ItsAllBeenTraining - Learn more: http://mud.tf/AMHgi Check out Tough Mudder's Coachified: http://bit.ly/1Mp9hGX 2016 Obstacles: http://mud.tf/jJDn3o Check out Tough Mudder around the web! Website: http://bit.ly/1zFnBqy Twitter: http://bit.ly/1LLS5AX Facebook: http://on.fb.me/1Lj5Em2 Instagram: http://bit.ly/1PdMQdZ Google+: http://bit.ly/1NEQQDY Tough Mudder is a team-oriented 10-12 mile obstacle course designed to test physical strength and mental grit. Tough Mudder puts camaraderie over finisher rankings and is not a timed race but a team challenge that allows participants to experience exhilarating, yet safe, world-class obstacles they won't find anywhere else.