Social Listening Is Key, but What Should Brands Be Listening for?

“Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey, the brains behind The Seven Habits of Highly Effective People, was spot-on. Many marketing leaders and teams make this mistake when approaching social programs. As both a chief marketing officer and a leader at a social software technology company, I see this everyday.Read the full article