The Biggest Problem With Micro-Influencers (and How to Solve It)

By now, you’ve probably heard the phrase, “the rise of the micro-influencers.” Although they may not have the reach of the massive mega-stars, when it comes to audience engagement, these micro-influencers are niche celebrities who are giving the big guns a run for their money. As reach alone is becoming a far less important metric, the proposition of these engagement-drivin ...Read the full article