‘Useless artifacts’: Why brands keep making emoji keyboards

by Shareen Pathak
In recent months, more and more brands have been hoping that during a casual conversation with friends, people will forego hearts and smiley faces in favor of a Burger King chicken-fries emoji or maybe one of a curly-haired woman using Dove’s shampoo. Turns out, that might not really be how regular people speak. In the past year, 250-plus brands have made their own emoji keyboards.Read the full article