5 Brands on Twitter Who Take Risks (And Why it Works)

Cringeworthy Tweets, chancy Twitter takeovers, questionable campaigns… the Twittersphere is full of brands exhibiting risky behavior. There’s a fine line between risky Tweets that work and those that don’t. We dive into five examples that could’ve gone very wrong, but ended up bringing glory and success to the brands and influencers involved.Read the full article