5 damaging mobile engagement mistakes

by Josh Todd
A couple of weeks back, I sounded the alarm on what my colleagues and I are calling the “Mobile Engagement Crisis.” It’s an industrywide call to arms for marketers to reassess the way they think and act on their mobile strategies in the face of declining retention rates and fickle mobile users. I believe the need for action has come because we are fundamentally flawed in the ...Read the full article