Big Drop in Programmatic Ad Fraud Reported in Q4

by Michael Levanduski
A recent report from Ad Age found that there was a 20% drop in the overall level of programmatic ad fraud in Q4 2015 compared with Q4 2014. This is, of course, excellent news for all marketers who have been plagued with wasted ad dollars because of this type of fraud for many years. This data is coming from research conducted by Integral Ad Science.Read the full article