Brand Personification: The Ultimate Way to Get to Know Your Brand

What if your company were a person—someone you can sit down with, take out to lunch, and let babysit your kids? Would you like them as you would a best friend, or would you screen their calls? Often we think of our brands as a foreign identity, a corporate brick-and-mortar presence, without recognizing that its external reputation is like that of a person's. People by nature humanize things.Read the full article