People Prefer Silent, End-Roll, Non-Auto-Play Video Ads (Report)

by David Cohen
By David Cohen on May. 18, 2016 - 9:30 AM Silence is golden when it comes to video ads, according to a survey of more than 1,100 U.S. Internet users between the ages of 18 and 65 by text-to-video creation platform Wibbitz. Wibbitz—which counts publishers including USA Today Sports, AOL, Popular Science and Reuters among its clients—also found that: 97 percent of responde ...Read the full article