The LaCroix guide to tapping ‘micro-influencers’

by Tanya Dua
LaCroix has elbowed into the crowded sparkling-water market with a fresh approach to digital marketing. LaCroix’s ascent in recent years lies as much in its unconventional marketing strategy as it does in its neon-colored packaging and the changing beverage landscape, say experts. Unlike its competitors like Nestlé’s Perrier and Pepsi’s Aquafina, LaCroix has bypassed TV advert ...Read the full article

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