Use Storytelling to Enhance Your Marketing: Ron Ploof on Marketing Smarts [Podcast]

Some people are calling storytelling the latest thing in marketing, but it's actually been around for centuries. From the Grimm brothers' fairy tales to Harry Potter and the Sorcerer's Stone, we've all been transported by the power of an irresistible story. The best marketing sparks some emotion in the target audience: By infusing your marketing content with compelling narr ...Read the full article