Authoritative, Credible & Trustworthy: 3 Attributes of a Successful Digital Marketing Strategy

by Ashley Zeckman
There was a time in the not so distant past when marketing and reality did not always align. Companies could create a genius marketing campaign to promote a crap product without much backlash. Customers would receive the product which was clearly not as advertised, and had little recourse to spread the word. The interconnectivity of today’s world is helping to keep marketers honest.Read the full article