BBH’s Sir John Hegarty: ‘The fashion industry doesn’t understand brands’

BBH founder Sir John Hegarty wants fashion brands to loosen up. “Humor is such an incredibly powerful force, and fashion doesn’t use it. It’s always intrigued me how serious everyone in fashion ads are,” he told an audience at Decoded Fashion’s London summit Wednesday. Hegarty has worked with a wide range of fashion brands over the years, including for Levi Strauss, Burberry, ...Read the full article