Confessions of a Snapchat influencer: ‘What seems like overnight success usually wasn’t’

by Shareen Pathak
Influencers are slowly eking out larger slices of marketing budgets and commanding more attention in the digital space. But (there’s always a “but”) as Digiday reported last week, brand and agency executives are concerned that there’s no benchmark for prices, creating an influencer bubble that may soon burst. The influencers themselves, however, are also worried.Read the full article