Does Censorship Kill the Appeal of User-Generated Content?

Coffin. Bill Cosby. Perky. Tacos. According to the Atlantic, these are four of the 3,415 words banned from Coca-Cola’s user-generated content campaign “GIF The Feeling.” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals.Read the full article