How Social Media is Changing the Customer Journey (and What That Means)

If someone told you 10 years ago that you’d be talking to your customers on this thing called Twitter, you’d probably laugh. Now, social media is so ingrained in our culture that it seems crazy not to have a social account to connect with your customers. Today, nearly two-thirds of American adults use social networking sites and spend an average of 12 hours a week on social media.Read the full article