Report: The First Engagement Benchmarks for Downloadable Documents

by Joe Lazauskas
Marketers can track almost everything that lives on the web. However, some of the most valuable digital marketing collateral doesn’t live on web pages. Resource-intensive assets like e-books, white papers, sales sheets, case studies, PDFs, and slideshows are crucial for generating leads and nurturing prospects, but marketers have had no real way to track how they perform.Read the full article