6 Ways to Organize Your PPC Account to Improve Performance

Even after mastering the basics, a lot of people new to AdWords struggle to find the “perfect” way to organize and structure their account. It’d be great if there were a standard cookie cutter guide to follow, but the truth is, there is no such thing. How your account should be structured depends on your advertising goals, budget, website, audience and many other factors that ...Read the full article