The link economy in "Miracle on 34th Street"
Danny Sullivan made the connection: When Kris Kringle sends Macy's shoppers to Gimbels, he's doing what he does best and linking to the rest. Or as Mr. Macy puts it, "If we haven't got what a customer wants, we'll send him where he *can* get it." A true link economy! (Sorry the audio isn't synced correctly.) References: http://searchengineland.com/googles-news-experiments-and-read-state-issue-30242 (Danny Sullivan on "the Miracle On 34th Street approach to news") http://www.buzzmachine.com/2007/02/22/new-rule-cover-what-you-do-best-link-to-the-rest/ (Jeff Jarvis on "Do what you do best and link to the rest") http://www.youtube.com/watch?v=RIMB9Kx18hw (Jay Rosen on "The Ethic of the Link") http://johnkay.com/business/314 (And as a counterpoint, John Kay on "Christmas Movies and Bad Economics")