Dominating the Paid Media Universe #TheInbounder

by Samantha Noble
Today I had the honor of speaking at The Inbounder conference in Valencia on the subject of paid media and how we as advertisers should be utilising as many of the relevant platforms as possible to channel our audiences through the purchase funnel. If we look back to the year 2000, when Google AdWords first launched, all we had to target with was keywords.Read the full article