Five Modes of Persuasion You Need in Your Marketing Campaigns

Marketing is all about persuasion. Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they are not by convincing people that their products were the best but by simply making their name more visible. However, even visibility is a persuasive event: For example, seeing a Nike product worn by a professional athlet ...Read the full article