How to know what search terms people are using to get to your website–and increase traffic

by Ellen Finkelstein
You should know what search terms (keywords) people are using to get to your website. When you know, you can write content that matches the search terms. While at one point you could get this from Google Analytics, that is now difficult to impossible. For information on using Google Analytics, see this post on increasing engagement and this post on increasing traffic.Read the full article