Inside ‘Creators League,’ Pepsi’s in-house content agency

by Shareen Pathak
Before this week, if Pepsi needed to get an edit made to an online film or piece of content, it would involve sending the piece off to an agency, who then in turn would perhaps send it an editor — a process that took, on average two weeks. Today it takes an hour. This week the soda brand announced the opening of “Creators League,” a 4,000-square foot content studio in New Yor ...Read the full article