The complicated relationship between luxury brands and resale sites

There’s a tension that exists between luxury brands and the startups that specialize in the resale of secondhand items. While these companies are profiting off of consumers by reselling items, a practice luxury brands oftentimes frown upon, they’re providing valuable insights about the luxury market. “We work with retailers. But the first year we started, they would say, ‘We hate you, go away.Read the full article