Visa’s Shiv Singh: ‘Digital is not that accountable’

by Brian Morrissey
Subscribe: iTunes | Stitcher | RSS The entire premise of online marketing has been that, unlike other channels, it is fully accountable. The wealth of tracking data, theoretically, means marketers can know what’s working and what’s not. The problem is that this just isn’t true, according to Shiv Singh, global head of digital and marketing transformation at Visa.Read the full article