This Week in Content Marketing: Advertising and Content Marketing Are Different?

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode of This Old Marketing, Robert and I ponder the views of a famous British ad man who seems to be lost in the “good old days” – which means he really doesn’t understand content. Next, we take a closer look at influencer marketing, which often doesn’t deliver on it ...Read the full article