Can’t Get Through to Your Audience? 3 Strategies to Get a Reaction

by Rohan Ayyar
All animals, including humans, are wired to react in a way that maximizes exposure to rewards and minimizes the chance of punishment. What’s new in that? NOTHING. You already have a fair idea of various discrepancies in human reactions. However, as you build your personas or figure out your target audiences in another way, your success will depend on how well you define an ...Read the full article