‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks

by Joe Lazauskas
The realest joke in all of marketing came three years ago in the form of an Onion article. As the entire media industry salivated over sponsored content as the new savior of publishing business models everywhere, The Onion released its Michaelangelo: “Sponsored Content Pretty F*cking Awesome.” It revealed the naked absurdity of native advertising in a way that a blog post from ...Read the full article