Driving Mobile App Downloads and Engagement - Google Best Practices

by Rob Newton
In today’s crowded market for mobile apps, it’s more important than ever to be able to attract the right users to your app, gain their loyalty, and drive long term value. By now, you’ve probably had the chance to hear about some new ads & analytics announcements at Google I/O designed to make it easier for developers and marketers to find more of the right users for thei ...Read the full article