How to write a digital data & analytics RFP

by David Booth
The dreaded request for proposal. It can be time-consuming, stressful, with a sometimes disappointingly low return on investment. And that applies to the stakeholders on both sides of the table. To agencies and other vendors who respond, it might feel as though the organization that has put out the RFP holds all the cards, but organizations desperate to find help in meeting ...Read the full article