Incisive Media sees 40 percent drop in ad blocking after banning access

Publishers often wring their hands about how tough to get with ad blocking. U.K. business publisher Incisive Media decided late last year to block access to its tech publications The Inquirer and V3, both of which had ad-block use rates of over 20 percent. The result: Within 48 hours, the number of page impressions ad-blocked dropped by 40 percent.Read the full article