ROI beyond likes and shares: 5 ways calls validate social ad spending

Social media advertising is on the rise and set to increase exponentially. In fact, a CMO survey of marketing executives reveals a projected increase of 20.9 percent in the social media share of marketing budgets over the next five years. Facebook has already experienced this influx of advertising money, recently reporting a year-over-year increase in ad revenue of 57 percent. Yet only 3.Read the full article