Rugby fans rejoice: There are more outlets for ‘niche’ sports than ever before

If you’re the NFL, NBA or MLB, finding distribution is pretty easy. With live sports being one of the few remaining things that can guarantee large viewing audiences, TV networks are willing to pay billions for the rights to broadcast games. It’s a different story for more niche sports like rugby and lacrosse, which don’t command the type of viewership in the U.S.Read the full article