Study shows mobile users’ ad ambivalence, resistance to push notifications

by Greg Sterling
Late last year, comScore data argued that 80 percent of smartphone app time is being spent in a user’s top three apps. Now a SessionM study involving roughly 6,000 mobile users suggests much broader app engagement. SessionM found that roughly 80 percent of users were in at least 4 to 6 apps every day, with 29 percent saying they used 10 or more apps daily.Read the full article