Why so many brands are making documentaries

by Tanya Dua
Atlanta based hip-hop artist Stic Ibomu reformed his eating ways when he turned vegan. His story is one of five that food brand MorningStar Farms chronicles in its new docu-series “The Veg Effect,” which is trying to get people to eat more vegetables. The Kellogg’s brand is not alone. With the ascent of on-demand video platforms like Netflix and Hulu, digital video marketing i ...Read the full article