WTF? 20% of Online Ads Will be Blocked by 2020

by Michael Levanduski
A new forecast from Optim.al, an analytics firm, predicts that by 2020 as much as 20% of all ads online will be blocked, which will result in a loss of about $12 Billion for publishers. According to recent data publishers are losing about $3.8 billion per year due to ad blockers. The major growth over the next four years is largely due to the fact that more and more people are ...Read the full article