Baidu: A beginner’s guide for brands and publishers

by Yuyu Chen
Baidu (百度) is the biggest Chinese search engine. Often called the “Google of China,” it boasted 15.8 billion yuan (around $2.41 billion) in revenue in the first quarter of the year, up 24 percent from the same period a year prior. When it comes to marketing, Baidu functions similar to Google, with some nuances.Read the full article