Case Study: Hardware Store Shifts Marketing Mix, Joins the ‘Buy Local’ Movement

by Stephanie Miles
Merchant: Taylor’s Do it Center Size: 11 stores Locations: Virginia and North Carolina Platforms: Facebook, YouTube, Google Analytics Bottom Line: Local businesses are finding success by joining forces and making it easier for consumers to find independently-owned stores in their communities. As a family-owned home improvement and maintenance business, Taylor’s Do it Cent ...Read the full article