Google AdWords to break up tablet & desktop and enable a mobile base bid

by Ginny Marvin
AmsStudio / Shutterstock.com Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The new came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with over half of those searches s ...Read the full article