Improve Customer Retention With These 5 Tools

by Jon Correll
Did you know that it is seven times as expensive to acquire a new customer than it is for you to retain an existing one? Yet, companies everywhere focus more on acquisition than they do on retention. What’s more, 63% of businesses feel that customer acquisition is a more important goal. So, even though it’s more cost effective to improve customer retention, companies tend t ...Read the full article